The Sesame Workshop, known for its groundbreaking work in bringing education to children through the medium of television, started a foundation for doing the same thing with digital media. Named the Joan Ganz Cooney Center after Sesame Street's creator, it is aimed at digital learning methods.

To create the identity system, the team at Unboundary worked to pair the idea of technology with the Sesame Workshop's rich characters. We invented Chip, a microchip bug, and a whole cast of characters to accompany him, plus microchip patterns to be used across the Cooney Center's collateral.